从2010年开始,索芙特化妆品一直持续亏损,如今甚至要摒弃这一核心业务。国产日化品牌产品线单一国内日化企业通常在选中一次适销对路的产品后,便很难继续制造出第二款热销的新产品了。产品线单一和新产品的欠缺,导致消费者很难形成品牌关联。像霸王,从霸王防脱洗发液到霸王凉茶、霸王牙膏的产品延伸让人哭笑不得。毕竟在消费者心智中,“防脱”才是霸王的核心价值。 From 2010 onwards, Softux Cosmetics has sustained losses, and now even have to abandon this core business. Domestic daily-made brand product line Single-day domestic daily business usually select a marketable product, it is difficult to continue to create a second hot new product. A single product line and the lack of new products, resulting in consumers is difficult to form a brand association. Like overlord, from overlord shampoo to overlord herbal tea, King toothpaste extension makes people laugh and cry. After all, in the minds of consumers, “anti-off ” is the core value of overlord.