中国企业创造奢侈品牌的时机来了吗?很显然,中国奢侈品牌的出现首先要依赖于中国的经济成功。从更深的角度,中国奢侈品牌在全球市场上出现及流行,必须有强大经济实力支持下的中国文化做背书。因为在席卷全球的新奢侈主义风潮下,决定奢侈品命运的表象是金钱,而深层背景仍然是文化心理认同。 Is it time for Chinese companies to create luxury brands? Obviously, the emergence of Chinese luxury brands depends first and foremost on China’s economic success. From a deeper perspective, the emergence and popularity of Chinese luxury brands in the global market must be endorsed by Chinese culture backed by strong economic strength. Because in the sweeping wave of new luxury in the world, the fate of luxury goods appearance is money, and the deep background is still cultural identity.