2013年3月,国家新闻出版广电总局成立,“三网融合”提速发展。种种迹象表明,跨媒体混业经营时代正在来临。当传统出版遭遇数字时代,传统理念和传统业态被改变甚至被冲刷,传统出版业不得不涅槃重生,振翅新领域。在新兴数字媒体发展的激流中,国外许多出版社都在跨媒体出版的道路上进行了尝试和摸索,与此同时,对未来发展方向,跨媒体出版也给予了国内出版业更多的想象空间。一种新生事物的出现和成熟,总是伴随着脱胎换骨的阵痛,跨媒体出版亦然。我们需要以破茧化 In March 2013, the State Administration of Press, Publication, Radio, Film and Television was set up to speed up the development of “triple play”. There are indications that cross-media mixed-age business is coming. When traditional publishing encounters the digital age, the traditional concepts and traditional formats have been altered or even been erased. The traditional publishing industry has to rebirth its nirvana and gain new wings. In the torrent of emerging digital media, many foreign publishers have tried and groped on the road to cross-media publishing. At the same time, cross-media publishing has given more imagination to the publishing industry in the future direction of development . Emergence and maturity of a new thing, always accompanied by the pain of reborn, cross-media publication is also true. We need to be cocooned