随着我国社会主义市场经济的发展 ,铁路企业已经越来越意识到铁路营销工作的重要性 ,实践中也迫切需要一种科学而又实用的管理方法。质量功能部署是一种以反映消费者声音为核心内容的管理手段与方法 ,它有助于企业了解消费者需求 ,是企业增强市场竞争能力实现可持续发展的有效工具。 With the development of socialist market economy in our country, railway corporations have become more and more aware of the importance of railway marketing. In practice, they also urgently need a scientific and practical management method. Quality function deployment is a kind of management method and method that reflects the voice of consumers as the core content. It helps enterprises to understand consumer demand and is an effective tool for enterprises to enhance their market competitiveness and achieve sustainable development.