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随着电力体制改革的不断深入,电力产能持续过剩,发电侧竞争日趋激烈。发电企业要深刻认识现状,转变营销理念,通过现代化、适应市场的营销方式,制订出适合自身的营销战略。在购电方单一的现状下,发电企业可以通过成本领先战略和聚焦战略来增强企业竞争力。在传统的4P理论上引入6P,用4P分析企业内部可控因素,6P分析政治力量和公共关系两个因素,通过制定系统的营销战略来为企业市场营销开辟道路。
With the continuous deepening of the reform of the power system, there is an ongoing surplus in power production and intensified competition on the power generation side. Power generation enterprises should have a profound understanding of the status quo, change their marketing concepts, and formulate their own marketing strategies through modernized and market-oriented marketing methods. Under the single purchase-side status quo, power generation companies can enhance their competitiveness through cost-leadership strategies and focus strategies. In the traditional 4P theory, the introduction of 6P, 4P analysis of internal controllable factors, 6P analysis of political forces and public relations, two factors, through the development of systematic marketing strategy to open the way for enterprise marketing.