随着买方市场日趋完善和中国加入WTO步伐的加快,市场竞争日益激烈,市场营销渠道及方式已发生显著的变化,过去那种传统的单打一的营销方式(靠价格优势、广告优势)来独占市场,提高市场占有率,已不适应现代市场发展的需要,代之而来的是营销网络之战;电子商务的运用,以至直销、无货店销售等形式,开始走向市场,并日趋完善。推销观念、推销理念高层次的转变已迫在眉睫,这就需要运用高层次的商业理念、思维方式、高科技技术来指导市场营销活动,从而占领市场。为此,企业要想在国内市场及国际市场上大做文章,市场营销就必须走创新之路,这是大势所趋。 With the increasingly perfect buyer’s market and the accelerated pace of China’s accession to the WTO, the market competition is increasingly fierce and the marketing channels and methods have undergone significant changes. In the past, the traditional marketing method of singles one (based on the price advantage and advertising advantages) Market, increase market share, has not adapted to the needs of the development of the modern market, replaced by the battle of the marketing network; the use of e-commerce, and even direct sales, store sales and other forms, began to market and maturing. Marketing concept, the concept of marketing high-level transformation is imminent, which requires the use of high-level business ideas, ways of thinking, high-tech technology to guide marketing activities in order to dominate the market. To this end, companies want to make a fuss in the domestic market and the international market, marketing must take the path of innovation, which is the trend of the times.