论文部分内容阅读
在互联网时代,公职人员由于其身份的特殊性,极易成为舆情的热源体。他们从工作到日常生活,都面临多种舆情,如贪污腐败、言行不当、生活作风和亲属牵连等。其中,公职人员的“色”(性丑闻、强奸)已经成为官员形象危机的五大风险领域之一,是公众深恶痛绝和网络参与度较高的话题之一,由于公职人员力量弱小,往往对网民的口诛笔伐,不能在第一时间做出应对,如澄清或道歉等行动,以致对政府的公信力造成严重损坏。因此,对公职人员个人生活作风类舆情的特征、原因等做深入研究有重要意义。
In the Internet era, due to the special nature of public identities, public officials can easily become sources of public opinion. From work to daily life, they face a variety of public opinion, such as corruption, inappropriate words and deeds, life style and relatives involved. Among them, the “color” (sex scandal, rape) of public officials has become one of the five risk areas of the official image crisis. It is one of the topics that the public hates and has a high degree of network participation. Since public officials are weak, Internet users vocal opposition can not be the first response, such as clarification or apology and other actions, resulting in serious damage to the credibility of the government. Therefore, it is of great significance to conduct in-depth studies on the characteristics, causes and the like of the public life style of public officials.