做好网络舆情的监控和危机管理工作,有利于掌握网络舆情的主导权,有利于维护社会和校园的稳定,还能够避免引发群体性事件。高校网络舆情动态监控和危机管理的策略包括有效引导舆情走向、建立网络舆情危机干预的快速反应机制、切实做好网络舆情危机公关等。 Good network monitoring of public opinion and crisis management, is conducive to master the dominant Internet public opinion is conducive to the maintenance of social and campus stability, but also to avoid triggering mass incidents. The strategies for dynamic monitoring and crisis management of public opinion on the Internet in colleges and universities include effectively guiding the trend of public opinion, establishing a rapid response mechanism for intervening in online public opinion crisis, and earnestly doing public relations on public opinion crisis in public opinion.