随着我国企业改革的发展和现代企业制度的建立，企业文化越来越受到人们的重视。有专家指出，企业文化在下一个10年很可能成为决定企业兴衰的关键因素。石油销售企业，直接面向竞争激烈的市场，培育和建设具有“中国石油”特色的企业文化尤为重要。企业文化建设必须体现江泽民 With the development of enterprise reform in China and the establishment of a modern enterprise system, the corporate culture has received more and more attention. Some experts pointed out that corporate culture is likely to become a key factor in determining the prosperity of companies in the next decade. Oil sales companies are directly oriented to the highly competitive market, and it is particularly important to cultivate and build a corporate culture with “China Petroleum” characteristics. Corporate Culture Construction Must Represent Jiang Zemin