在“新发展理念”指导下,在国务院46号文件颁布的18个月里,中国体育产业飞速发展。这段时间也涌现出许多体育产业巨头企业。本文通过对乐视体育的研究,分析乐视体育发展全产业链生态模式的现状,总结出乐视体育运用这种发展模式的动因(垄断资源、提高效益、减少交易成本、规避风险)、方式(横向合并、纵向一体化、产业链融合)以及隐患。 Under the guidance of “new development concept”, China’s sports industry developed rapidly in the 18 months promulgated by the State Council Document No. 46. This time also emerged in many sports industry giant enterprises. This paper analyzes the status quo of music industry through the study of music and sports and analyzes the status quo of music industry’s development of the whole industry chain ecological mode, summarizes the reasons (monopoly resources, improve efficiency, reduce transaction costs and avoid risks) , Vertical integration, industrial chain integration) and hidden dangers.