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在线视频行业的最主要营收来源为广告,而广告收入的基础则是内容资源。在线视频企业的内容资源主要来自于外购的版权内容,而主流在线视频企业在保证版权内容拥有较高采购量的基础上,正逐步加大对自制内容的投入力度。内容是视频企业核心竞争力优酷土豆集团13Q1至14Q1的5个季度中,内容成本支出(其中绝大多数用于购买版权内容)占净营收的比例分别为52.2%、40.3%、
The main source of revenue for the online video industry is advertising, while advertising revenue is based on content resources. The content resources of online video enterprises come mainly from outsourced copyrighted content, while the mainstream online video enterprises are gradually increasing their efforts in making home-made content based on ensuring that purchases of copyrighted content are highly procured. Content is the core competitiveness of the video enterprise Youku Tudou Group 13Q1 to 14Q1 in the five quarters, the content cost of spending (most of which used to purchase copyrighted content) accounted for the proportion of net revenue were 52.2%, 40.3%