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体验经济是以服务经济为基础随着互联网时代发展而产生的第四个经济体。依附体验经济下的体验设计以一种无价的状态融入了经济商品中。SPA(自有品牌服装专业零售商)运营特性在现阶段是能够满足消费体验需求的比较成熟的途径。因此探究体验设计在SPA型服饰品牌的融入方法及特征对我国传统企业转型能够给予启示和借鉴。
The experience economy is the fourth economy based on the service economy and the development of the Internet age. The experience design under the attached experience economy is integrated into economic commodities in an invaluable state. The operating characteristics of the SPA (Private Labeled Fashion Professional Retailer) at this stage are more mature ways to meet the needs of consumer experience. Therefore, the method and characteristics of influencing experience design in SPA apparel brand can give inspiration and reference for the transformation of traditional enterprises in China.