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传媒批判视野下,中国体育传媒存在平衡失调、高端专业人才匮乏、缺少人文关怀以及报道内容不全面等问题。体育传媒作为体育发展与媒体市场繁荣的产物,要实现持续、健康的发展,首先应解决好功能失调的问题,找出问题的症结所在,对症下药,进而有效地解决问题。近些年,中国体育事业蓬勃发展,也带动了中国体育传媒的进步。体育传媒的主要功能就是将与体育相关的信息及时地传送给受众群体,它不仅对体育产业发展产生重要影响,还在体育市场中发挥着举足轻重
From the perspective of media criticism, sports media in China have problems such as imbalance, lack of high-end professionals, lack of humane care and incomplete coverage. As a product of the development of sports and the prosperity of the media market, sports media should first solve the problems of dysfunction, identify the crux of the problem, cure the problems and solve the problems effectively, in order to achieve sustained and healthy development. In recent years, the vigorous development of sports in China has also led to the progress of sports media in China. The main function of sports media is to transmit sports-related information to the audience in a timely manner. It not only has a significant impact on the development of the sports industry, but also plays a decisive role in the sports market