论文部分内容阅读
从来,“祸”都是“不单行”的。8月底,丰田发生了在中国最大一次规模的召回事件,共涉及凯美瑞、雅力士、威驰、卡罗拉4个系列共68.83万辆汽车。这已经是今年4月以来,丰田中国第三次大规模召回缺陷产品。2009年7月,丰田北美公司又被控隐瞒和销毁了与300余起翻车致伤、致死的信息。截至2009年3月份,丰田亏损约17亿美元,这是丰田71年以来首度亏损。而这些都发生在丰田汽车夺得世界汽车销量冠军之后。丰田汽车的质量控制方式曾是世界标准。这次的“召回门”、“翻车门”让人们心态复杂:卓有成效的丰田生产模式的“管理神话”真的就这样破灭了吗?还是经济危机让这种大制造的弊端展现在了世人面前?这些问题的本质是什么?丰田章男的上台,真能带着丰田“回归”吗?这给中国汽车企业、制造业带来的思考是什么?
Never, “curse ” are “not alone ”. The end of August, Toyota took place in China’s largest recall of a large scale, involving a total of Camry, Yaris, Vios, Corolla series of 688,300 4 cars. This is the fourth time since April this year, Toyota China’s third large-scale recall of defective products. In July 2009, Toyota North America was charged with hiding and destroying more than 300 messages of rollover injury and death. As of March 2009, Toyota lost about 1.7 billion US dollars, which is Toyota’s first loss in 71 years. All of this happened after Toyota won the world car sales champion. Toyota’s quality control was once the world standard. This time, the “recall door” and “rollover door” put people in a complicated state of mind: did the really effective “management mythology” of the Toyota production model really shattered? Or did the economic crisis make such a big manufacturing malpractice Show in front of the world? What is the nature of these problems? Toyota Zhang Minsain came to power, really can bring Toyota “Return ”? This gives China’s auto industry, what is the thinking of the manufacturing industry?