新媒体的产生和发展,为文化产业和信息的传播带来了巨大的空间。但同时,也带来了严峻的考验。首先是在观念认识上与传统有较大不同,包括对新媒体信息功能及其作用的认识;其次是政府的管理方式和方法,即如何监管、运用和引导的问题;对媒体的从业者、政治、业务、素质、管理能力,包括从业者的价值取向、社会责任感等方面也是个挑 The emergence and development of new media have brought tremendous space for the dissemination of cultural industries and information. But at the same time, it also brought a severe test. First of all, there is a big difference between traditional Chinese cognition and tradition, including the new media’s information function and its function; secondly, the government’s management methods and methods, that is, how to supervise, apply and guide the issue; the media practitioners, Politics, business, quality, management ability, including the practitioners value orientation, social responsibility, etc. is also a challenge