中美、中欧有关中国加入世世贸组织的双边协议已经签订,其中有关保险的条款已经规定了我国保险业开放的具体计划。这对我国保险业敲响了警钟,同时又是一个发展的契机。保险业有很多领域需要改革完善,其中保险的营销改进是相当紧迫的。 The bilateral agreements on China’s accession to the WTO have been signed between China and the United States and between China and the EU. The relevant provisions on insurance have stipulated specific plans for the opening up of China’s insurance industry. This has sounded the alarm for our country’s insurance industry, meanwhile it is also an opportunity for development. There are many areas of the insurance industry that need to be perfected and that the marketing of insurance is quite urgent.