随着改革开放和新的传媒技术的快速发展,舆论环境复杂多变,文化软实力的竞争日趋激烈,党的主流媒体建设面临许多新情况和新问题,特别是主流媒体的主导力建设亟待加强,突出表现在社会思想呈现多元、多样、多变特征的新形势下,如何确保马克思主义在意识形态领域的主导地位,如何使党的路线、方针、政策能够让人民群众易于接受和实践。主流媒体承担 With the rapid development of reform and opening up and new media technologies, the environment for public opinion is complex and changeable, and the competition for cultural soft power is fierce. The construction of the party’s mainstream media faces many new situations and problems. In particular, the construction of the dominant force in the mainstream media needs to be strengthened , Highlighting how to ensure the leading position of Marxism in the ideological field and how to make the party’s line, principles and policies acceptable to the masses under the new situation in which the social thoughts are diverse, diverse and changeable. Mainstream media commitment