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本期我们将中国最有竞争力的品牌亮出来,其意义在于强调重塑中国品牌竞争力的必要性。2002年中国品牌价值报告从一个侧面反映了中国品牌的现状。虽然这个报告并不足以海涵某些强势竞争力品牌的数量,但从参与的角度上看,总体是有其普遍性的。其实,在做本期聚焦时,我们也时时地提醒自己,除了要将目光投向榜上的企业外,同时也还要将一些成长型企业放入我们视野之中。于是,在公布中国品牌价值报告之时,我们也将目光投向到了本刊曾经接触过的一些知名企业家或者企业上来,并选择了三家有代表性的企业,并将其经营片断作一个透视。其用意就是提示人们:在中国大地上,仍有许多成长型品牌企业,具有的个性化品牌经营有待关注。企业未来的竞争将是品牌的竞争,企业间的较量更多的也将会是品牌的较量。顺应时代潮流.着力打造一个有价值的品牌,这是中国所有经营者的责任。
In this issue, we highlight the most competitive brands in China. The significance of this issue lies in emphasizing the necessity of reshaping the competitiveness of Chinese brands. China's brand value report in 2002 from a side reflect the status of Chinese brands. Although this report is not sufficient to show the number of certain strong competitive brands in the sea, it is generally universal in terms of participation. In fact, in this issue of focus, we also remind ourselves from time to time, in addition to looking at the list of companies, but also some growth companies will also be put in our field of vision. As a result, at the time of publishing the China Brand Value Report, we also turned our attention to some well-known entrepreneurs or companies that we contacted in the past and selected three representative enterprises and gave a perspective on their operating segments. Its purpose is to remind people: In the land of China, there are still many growth-oriented brand enterprises, with personalized brand management remains to be seen. The future competition of the enterprise will be the competition of the brand, the contest between enterprises will also be the contest of the brand more. In keeping with the trend of the times, it is the responsibility of all operators in China to strive for a valuable brand.