现代管理学之父、在管理界享有盛誉的思想大师彼得.德鲁克有句名言:“一家企业只有两个基本职能:创新和营销。”在全球化经济的浪潮下,企业间的竞争日趋激烈和残酷,创新和营销也就成为了企业生存下去的根本保证。随着知识越来越共享,依靠创新去领先同类产品已经变得越来越难,像苹果公司那样明显的技术优势几乎可以被视 Peter Drucker, the father of modern management and a prestigious think-tank in management, has a famous saying: “An enterprise has only two basic functions: innovation and marketing.” Under the global economic climate, inter-firm Increasingly competitive and cruel competition, innovation and marketing have become the fundamental guarantee for the survival of enterprises. As knowledge becomes more and more shared, it has become harder to rely on innovation to stay ahead of similar products, and the obvious technological advantages that Apple, as obvious, can be seen