在我国职业院校快速发展且竞争日趋激烈的今天,有效导入CIS战略,推进文化建设和品牌形象塑造工程,已成为职业院校谋求生存与发展的重要选择。本文通过对CIS战略内涵、实施流程及持续管理方面的系统分析,阐释了职业院校导入CIS战略,打造优秀文化品牌形象的重要性、必要性,并对导入CIS战略的操作技术作了深入探讨。 Nowadays, with the rapid development of vocational colleges and increasingly fierce competition in our country, the effective introduction of CIS strategy and promotion of cultural construction and brand image building have become an important choice for vocational colleges to survive and develop. This article explains the importance and necessity of introducing CIS strategy and creating excellent cultural brand image in vocational colleges through systematical analysis on CIS strategic connotation, implementation process and continuous management. It also discusses in depth the operation techniques of introducing CIS strategy .