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企业为了持续发展,减少风险,开展多元化经营,打入未曾参与过的新的业务领域,其结果却往往不尽如人意。失败的原因多种多样,其中最重要的原因之一是对“业务特性”理解不足。 例如,某家公司要打人酒店经营的新领域。但是该公司并不知道,决定酒店经营能否成功的要素之一是“绝对不能自己经营酒店”。因而欠斟酌地自己进行经营,结果失败了。另一家公司想打入体育俱乐部领域,为了扩大业务规模,开始进行俱乐部的连锁经营。如果认真分析一下体育俱乐部业务就会发现,即使进行连锁经营,在成本和招揽顾客方面也无利可图,反而会导致投资过剩,这是公司没有料到的。其结果是,该公司的体育俱乐部业务
For the sake of sustainable development, risk reduction, diversification and new business areas that have not been involved, the result is often unsatisfactory. There are many reasons for failure, one of the most important reasons is the lack of understanding of “business characteristics.” For example, a company hits a new area of hotel operations. But the company did not know that one of the elements that determines the success of a hotel business is “Never operate a hotel yourself.” Therefore, due to their own discretion to operate, the result failed. Another company wants to enter the field of sports clubs, in order to expand their business scale, began the club's chain operations. A careful analysis of the sports club business shows that even if the chain operation is carried out, it is unprofessional in terms of costs and attracting customers, which in turn leads to overinvestment which the company did not expect. As a result, the company's sports club business