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人类的社会生活离不开信息的传播沟通。近年来,随着移动互联网技术和智能手机应用的高速发展,微博、微信、微小说、微电影、微旅行、官方微博发布群……“微”事物如雨后春笋般登上互联网舞台,中国悄然进入“微时代”。微时代的到来,改变了信息的传播方式,也使人们的生活方式和社会——政治生态发生深刻的变革。政务微博即时、便捷、开放、贴近群众的特点,在社会管理创新、政府信息公开、倾听民众呼声、树立政府形象等方面起到了积极的作用1,各地政府部门也顺势
Human social life can not be separated from the communication of information. In recent years, with the rapid development of mobile Internet technology and smart phone applications, microblogging, WeChat, micro-fiction, micro-film, micro-travel, the official microblogging release group ...... “micro ” things mushroomed onto the Internet arena , China quietly entered “micro era ”. The advent of the micro era has changed the way of information dissemination, and profound changes have taken place in people’s life style and social-political ecology. Government microblogging is an instant, convenient, open and close to the masses. It has played an active role in social management innovation, publicizing government information, listening to public voices and establishing a government image. 1. Local governments