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徽商之所以能称雄商界数百年,成为中国商帮翘楚之一,是与它贾而好儒的本质特点分不开的。徽商以“贾者力生,儒者力学”为基点,竭力发挥“贾为厚利,儒为名高”的社会功能,将二者很好地结合于一身,迭相为用,张贾以获利,张儒以求名。亦儒亦贾,是为儒商。儒商之道,正是徽商成功之道。崇儒重儒在黟县古民居村落西递村有这样一幅楹联:“读书好营商好效好便好,创业难守业难知难不难”。徽商的崇儒重
Huizhou merchants have been able to dominate the business community for hundreds of years and have become one of the leaders of the Chinese business community because they are inseparable from the essential characteristics of Jia and Confucianism. Based on the social function of Jia Jia Li Sheng and Confucianism, Huizhou merchants exert every effort to exert the social function of “Jia is a leader of great profits and Confucianism is famous.” They combine the two well, Zhang Jia to profit, Zhang Ru to name. Confucianism is also Confucianism. The path of Confucianism is exactly the way for Huizhou merchants to succeed. Chongru Confucianism in Juxian ancient dwellings village Xidi village has such a couplet: “Good business is good and good books, entrepreneurship is difficult to find difficult to difficult”. Huishang Chong Chong heavy