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自2013年初,各个卫视拳拳出击,纷纷打造品牌节目,省级卫视的竞争时代全面爆发。东方卫视凭借SMG的优质资源,大胆创新,另辟蹊径,在2013年上半年收视颇丰,始终领跑在卫视首列,绽放其绚丽的“梦想”色彩。2013年上半年,东方卫视借助其资源整合的实力使收视一路飘红,抢占省级卫视一线阵营,在卫视竞争白热化的今天,可谓成绩傲人。1-7月黄金时段收视率均排名省级卫视第一,新闻栏目稳居卫视排名第二,《中国梦之声》更是带动整体综艺栏目带,排名省级卫视同时段第三位。2013年下半年,东方卫视将继续秉承“栏目、电视剧、新闻”三驾马车合力并进,将以全新的资源形式以及立体化视角,构建精彩纷呈的节目。期待东方卫视在未来拥有更加抢眼的精彩收视!
Since the beginning of 2013, all satellite TV boxing fights out, have brand-building programs, provincial satellite TV era of full competition. With the excellent resources of SMG, Dongfang Satellite TV boldly innovated and opened up new trails. In the first half of 2013, it enjoyed quite a lot of ratings and has always led the way in the first column of the TV station and bloomed its brilliant “dream” color. In the first half of 2013, with the help of its resources integration, Dragon TV gained the reputation of being on the top of the TV network of the provincial satellite TV industry. With the intense competition in the TV industry, it has achieved impressive results. January-July prime-time ratings are ranked first in provincial TV, news column ranked second in TV, “China Dream” is driving the overall band with variety, ranking the provincial satellite TV at the same time the third. In the second half of 2013, Dragon TV will keep adhering to the “Columns, TV dramas and news” troika to make concerted efforts to build brilliant programs in new resource forms and perspectives. Looking forward to the future of the Dragon TV more eye-catching ratings!