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中国企业在20世纪80年代中期陆续开始引入CI战略,以提升企业形象和增强竞争力,给企业带来新发展。实施CI战略,是中国企业提升企业品牌形象,提高国际竞争力的一个重要手段。企业发展的轨迹是动态的,CI的运作也是动态变化的。因此,随着企业飞速发展,以及市场竞争范围的增大,中国企业CI应该根据企业的发展情况做出相应改良。
Chinese enterprises in the mid-1980s began to introduce CI strategy to enhance corporate image and enhance competitiveness, to bring new business development. The implementation of CI strategy is an important means for Chinese enterprises to enhance their corporate brand image and enhance their international competitiveness. The trajectory of business development is dynamic, CI’s operation is dynamic. Therefore, with the rapid development of enterprises and the increasing scope of market competition, CIs of Chinese enterprises should be improved correspondingly according to the development of enterprises.