信息化社会,最鲜明一个特点就是大众媒介的崛起。而大众传媒则对将供应文献信息服务是做工作重心的图书馆产生着与日俱增的极大影响,尤其是高校图书馆。针对大众媒介所产生的影响,高校图书馆应立刻采取措施,做出对应的改变,这样图书馆才能获得更好的发展。本文通过简述大众传媒对图书馆的正面影响和负面影响,提出几点改进措施,希望能使图书馆拥有美好的明天。 Information society, the most distinctive feature is the rise of the mass media. The mass media, however, is having a tremendous impact on the libraries that will focus on the provision of documentation and information services, especially the university libraries. For the impact of the mass media, university libraries should take immediate measures to make the corresponding changes, so that the library can get better development. By briefly describing the positive and negative impact of the mass media on libraries, this paper puts forward some improvements and hopes to make the library have a bright future.