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如今,有相当比例的新产品注定会失败。而在20年前,失败的比例却低得多。但我们看到另一些产品,它们在过度竞争态势及产品严重同质化的市场中获得了巨大成功!
Today, a considerable proportion of new products are doomed to failure. And 20 years ago, the percentage of failures was much lower. But we see other products that have enjoyed great success in a market that is both over-competitive and heavily homogenized.