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近些年,民营美术馆在上海、北京和广州等一线城市的兴起,以及去年开始高端艺术特展行业的迅速火爆,都使得艺术展览的操作方式与运营模式,更趋向于多元化。当越来越多的商业资本和民营机构介入艺术展览行业时,不仅与美术馆构成了某种竞争,彼此之间也各出奇招,争夺着各自不同的市场份额。其实,参观艺术展览是一种文化消费,而文化消费是分层次的,不同消费层次的观众对艺术展览的心理诉求和审美期待不同。因此,无论是公立的美术馆还是民营美术馆,抑或是商业机构,只要定位明确,需求清晰,完全可以发挥各自的比较优势,实现错位
In recent years, the rise of private art galleries in first-tier cities such as Shanghai, Beijing and Guangzhou, and the rapid popularization of high-end art specialties industry last year have all made the mode of operation and operation of art exhibitions more diversified. When more and more commercial capital and private organizations are involved in the art exhibition industry, they not only compete with the art galleries but also compete with each other for different market shares. In fact, visiting art exhibitions is a kind of cultural consumption, while cultural consumption is hierarchical. Audiences at different levels of consumption have different psychological appeals and aesthetic expectations of art exhibitions. Therefore, whether it is a public art gallery or a private art museum, or a commercial institution, as long as the positioning is clear and the needs are clear, it is entirely possible to exert their respective comparative advantages and realize the dislocation