“柯达”曾是世界500强企业。1991年,它的技术领先同行10年,但是在2012年1月柯达却破产了,被数码相机干掉了。但令人惊讶的是,世界上第一台数码相机其实诞生于柯达。柯达本可以领先对手抢占数码相机市场,但因为当时其传统业务的赢利水平还不错,所以缺乏危机意识,结果被竞争对手用数码相机业务击败,300亿美元市值瞬间蒸发。同样的例子还有曾经的手机巨头诺基亚。诺基亚鼎盛时期的市值达到1151亿美元,但在智能 “Kodak ” was a Fortune 500 company. In 1991, its technology leader in the industry for 10 years, but in January 2012 Kodak was bankrupt, was the digital camera get rid of. But surprisingly, the world’s first digital camera was actually born in Kodak. Kodak was ahead of rivals in seizing the digital camera market, but lacked a sense of crisis because its profits from its traditional businesses were not bad at the time, beating the rival’s digital camera business by rivals and evaporating instant market capitalization of $ 30 billion. The same example there once was the mobile phone giant Nokia. Nokia’s heyday reached $ 115.1 billion in market capitalization but was smarter