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“北极星”给人展示的最终效果图非常诱人,它明确提出“一个真正的职业体育联赛必须是能够给‘所有利益群体创造投资回报’的健康、有序、有盈利的组织;应该给主要消费者 球迷提供一个引人入胜的篮球娱乐活动。”这也是中国体育界第一次明确提出职业体育的本质和目的 获得“投资回报”。然而,刚踏上改革的CBA不但面临如何让球员和俱乐部更快地适应改革内容的难题,同时还面临改革都无法解决的“内忧外患”。“内忧”指的是目前的CBA缺乏富于号召力的招牌球星。曾经最大的卖点 “三大中锋”王治郅、姚明和巴特尔都相继离开CBA后,连续两年来的CBA联赛陷入了一个无人掌大旗的局面,对球市带来极大伤害;“外患”则主要是来自NBA的压力,这种压力在不久前NBA中国赛上已经显现无遗。球迷宁可花上千元去看一场NBA的季前赛,也不愿花区区几十元钱去看CBA的总决赛 这是CBA不得不面对的残酷现实。
The final result of Polaris is very attractive, and it clearly states that “a real professional sports league must be a healthy, orderly and profitable organization capable of generating a return on investment for all groups of interests; it should give priority to Consumers fans provide a fascinating basketball entertainment. ”This is also the first time in China’s sports industry clearly put forward the nature and purpose of professional sports“ return on investment. ” However, the newly-started CBA not only faces the problem of how to make players and clubs adapt to the content of reform more quickly, but also faces internal and external problems that the reform can not solve. “Internal worries” refers to the lack of charismatic signboards in the current CBA. Once the biggest selling point of the “three centers” Wang Zhizhi, Yao Ming and Bartel have left CBA, the CBA league for two consecutive years into a no-man’s banner of the situation, the ball market has brought great harm; Mainly from the pressure of the NBA, the pressure in the recent NBA China Games has been exhaustive. The fans would rather spend a thousand dollars to see an NBA preseason, do not want to spend tens of dollars to see the CBA finals this is the brutal reality that CBA had to face.