论文部分内容阅读
企业无论怎样的组织架构、运转体系和所有权构成,在发展过程中,都不免打上企业家本人的个人烙印。比如董明珠以内嵌手机开机画面、与雷军等人对赌的方式,成功在舆论场上引发了对格力电器的大量关注,以及对她本人历程及历史功绩的好奇。时至今日,董明珠与格力已经相互交织,董明珠的个人品牌和格力的企业品牌融合在一起,很难说究竟是谁成就了谁。类似的还有乔布斯之于苹果、布林与佩奇之于谷歌。企业品牌的造神之路与企业家本人的封神之途往往是相辅相成的,企业家精神通
No matter what kind of organizational structure, operating system and ownership of enterprises in the development process, are inevitably marked with the entrepreneur’s own personal mark. For example, Dong Mingzhu’s in-cell phone boot screen, and Lei Jun, who bet on the way, successfully triggered a lot of attention in the media field of Gree, as well as her own history and historical merit curiosity. Today, Dong Mingzhu and Gree have been intertwined, Dong Mingzhu’s personal brand and Gree’s corporate brand together, it is hard to say exactly who accomplished who. Similar to Jobs for Apple, Brin and Page to Google. The brand of God and the entrepreneurial road to entrepreneurship, God’s way is often complementary, entrepreneurial spirit through