品牌的名字虽是简单的几个字,但品牌的形成却是一个长期的复杂的巨大工程。处于弱势的本土零部件企业,若没有积极的品牌意识,生存的空间将越来越狭小。中国零部件没有品牌,全球假冒汽车后市场配件70%在中国!这是目前中国汽车零部件的真实写照,也是我国汽车工业亟待解决的实际问题。散、乱、小、没有品牌和技术依然是我国汽车零部件企业的代名词。一千多家零部件企业的利润顶不上博世一 Although the brand name is a simple word, but the formation of the brand is a long, complex and huge project. In the disadvantaged local parts enterprises, if there is no positive brand awareness, the space for survival will be more and more narrow. China has no brand of spare parts, 70% of global counterfeit car market accessories in China! This is a true portrayal of China’s auto parts, but also China’s auto industry to be solved practical problems. Scattered, chaos, small, no brand and technology is still synonymous with China’s auto parts business. The profit of more than a thousand parts enterprises can not top Bosch