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中国高等院校市场学研究会1998年学术年会于7月18日至7月25日在广西南宁举行。来自全国70余所高等院校和企业界的120多名专家参加了这次学术年会。年会的主题是:中国市场营销的创新与发展。围绕年会主题,代表们共提交了90多篇论文。会上分三个专题,即市场营销的创新趋势,市场营销方法、技术创.新,不同领域的市场营销创新与实践进行了研讨,并对零售业的营销问题,农村市场营销,市场营销教学与研究三个问题进行了专门讨论。
China Academic Research Society of Higher Education Market 1998 Annual Conference was held July 18 to July 25 in Nanning, Guangxi. More than 120 experts from more than 70 institutions of higher learning and business circles nationwide attended the conference. The theme of the annual meeting is: Innovation and Development of Marketing in China. Around the theme of the conference, delegates submitted a total of more than 90 papers. At the meeting, there were three topics, namely, the trend of innovation in marketing, marketing methods, technological innovation, marketing innovation and practice in different fields, and the marketing issues in retail industry, rural marketing and marketing teaching Devoted to studying three issues of research.