对于互动广告这一相对较新的事物而言,需要普及最佳做法。业界在互动行销领域都在摸索一种成熟而标准的做法,它代表策划的规范和有保障的广告效果,它有利于树立起广告主对这块业务的信心,同样如何形成这种最佳做法也成了一种挑战。 For relatively new things in interactive advertising, best practices need to be popularized. The industry in the field of interactive marketing are exploring a mature and standard approach, which represents the planning norms and guaranteed advertising effectiveness, it will help establish the advertiser’s confidence in this business, the same how to form this best practice Has become a challenge.