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在市场销售疲软情况下,怎样给产品定价,才能刺激消费者需求,扩大企业产品销售_,维持企业正常再生产的需要?笔者认为,运用量、本、利分析法是合理定价的一个有力工具。量、本、利分析法,就是根据产品产量与产品成本,利润三者之间相互依存关系,进行综合分析,用以预测利润、控制成本的一种数学的盈亏平衡分析方法。反映利润、成本、产量之间关系的数学式为:
In the case of weak market sales, how can we price products in order to stimulate consumer demand, expand the sales of enterprise products, and maintain the need for normal reproduction of enterprises? The author believes that the use of quantitative analysis is a powerful tool for reasonable pricing. The quantitative, analytical and profitable analysis method is a mathematic analysis method of profit and loss balance, which is based on the interdependence between product output and product cost and profit, and is used for comprehensive analysis to forecast profits and control costs. The mathematical formula that reflects the relationship between profit, cost, and output is: