自2008年底以来,美国多家报纸倒闭。表面看,美国报业倒闭潮是金融危机的恶果,但深层原因却是新媒体的冲击。目前,报业市场在新媒体的冲击下持续萎缩,尤其是年轻读者市场。本文通过对100位18至29岁的年轻读者的问卷调查,管窥年轻人不读报的原因,并结合报纸的经营案例,试探在新媒体时代,纸质媒体的发展之路。 Since the end of 2008, more than one U.S. newspaper has collapsed. On the surface, the collapse of the U.S. newspaper industry is the culprit of the financial crisis, but the underlying reason is the impact of new media. At present, the newspaper market continues to shrink under the impact of new media, especially in the younger reader market. Based on a survey of 100 young readers between the ages of 18 and 29, this essay probed into the reasons why young people do not read newspapers and combined with the operating cases of newspapers to explore the development of paper media in the new media era.