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刚刚在京闭幕的中国传统媒体转型高峰会上,有组数据特别引人注意:5家国内知名4A公司2012年平面广告代理投放量是29亿元,2013年是18.5亿元,2014年预估是14.5亿元,跌幅在26%左右。2014年与2013年同比,1至10月份中国报刊广告总收入月月下滑,下滑比较严重的是1月、2月和4月,分别是48%、39%和34%。窥一斑而知全豹,看了冰冷的数字后,应该回头看看,好好想想。“纸可能消亡,报却会一直存在”。在报业寒冬里这句话会给报人带来心理上的
At the just-concluded Chinese traditional media transformation summit in Beijing, there was a group of data that caught the attention of the public: 4A domestic well-known 4A company put in place a print advertising agency volume of 2.9 billion yuan in 2012 and 1.85 billion yuan in 2013, 1.45 billion yuan, a decrease of about 26%. From January to October 2014, total advertising revenue of newspapers and periodicals in China declined from January to October 2014, a sharp decline of 48%, 39% and 34% in January, February and April respectively. Glimpse into the spot and know the whole leopard, looked at the cold figure, you should look back and think about it. “Paper may die, but it will always exist ”. In the newspaper winter this sentence will bring the mentality of the newspaper