树立现代广告观念才能有助于企业在日趋激烈的市场竞争中生存发展,这是被一切成功企业所证明了的。为了使企业在市场竞争中立于不败之地,许多经营者已自觉或不自觉地运用广告这一商战利器来与竞争者抗衡。但从目前的广告运作情况看,有些广告并未达到预期效果,造成极大的广告浪 Establishing a modern advertising concept can help companies survive and thrive in the increasingly fierce market competition. This is proved by all successful companies. In order to make the enterprise invincible in the market competition, many operators have consciously or unconsciously used advertising as a weapon of war to compete with competitors. However, judging from the current advertising operation situation, some advertisements do not achieve the desired results, causing great advertising waves.