1如今一提互联网营销,大部分公司想起来的都是微信与微博。没错,这确实是流量主渠道,而且简单的KPI管理也容易看到,但这两个主渠道的运营成本越来越高,投入产出比越来越低。我一直主张,除了主渠道之外,碎片化的小渠道一定有用。比如,知乎、豆瓣、贴吧这类的综合社区;比如,花瓣、堆糖、Pinterest这类图片平台;比如,大姨吗、 Nowadays, mentioning Internet marketing, most companies think of WeChat and Weibo. True, this is indeed the main channel of traffic, and simple KPI management is easy to see. However, the operating costs of these two main channels are getting higher and higher, and the input-output ratio is getting lower and lower. I have always argued that apart from the main channel, the fragmented channels must be useful. For example, know almost, watercress, paste it such a comprehensive community; For example, petals, pile of sugar, Pinterest such image platform; For example, aunt,