论文部分内容阅读
毫无疑问,如今的省级卫视收视率及影响力之争,一如“战国”时代般惨烈与残酷。各大卫视的竞争狼烟四起,对优质内容及节目的疯抢从国内蔓延到了国外,但凡传媒强国有新的成功节目出现,周遭总有几家卫视虎视眈眈,甚至不惜撕破脸,将版权之争又从国外闹回国内。各大卫视对外疯狂抢夺优质内容资源的原动力,无疑是“不在沉默中爆发就在沉默中灭亡”的共识。在硝烟弥漫的乱局中,湖南、浙江、江
There is no doubt that today’s provincial satellite TV ratings and influence of the dispute, as “Warring States ” era as brutal and cruel. The rivalry between the major TV and television stations spread the berserk of high-quality content and programs from home to abroad. However, whenever there is a new successful program in the powerhouse of the media, there are always several TV shows around and even tearing up their faces, Foreign trouble back to China. The driving force of all major satellite TV stations to snatch the high-quality content resources of the outside world is undoubtedly the consensus that “it will not die in silence but will perish in silence.” In the chaos filled with smoke, Hunan, Zhejiang, Jiang