作为一个多年从事饲料市场营销的工作人员,我无数次面对领导和同事们的这样提问:为什么德国巴斯夫,美国康地、泰国正大等国际知名品牌在本土是成功的,在他乡也是成功的,而中国的一些企业则像京剧中的脸谱一样“你方唱罢我登场,各领风骚三五年”,这令市场营销的有识之士不知所措。 As a staff member engaged in feed marketing for many years, I have faced numerous questions from leaders and colleagues about why international famous brands such as BASF in Germany, Connecticut and Chia Tai are successful in their hometowns and successful in other countries. And some Chinese companies are like the face of Peking Opera, “you sing it me, 35 years of leadership”, which makes marketing people know what to do.