市场经营战略是企业在复杂的市场环境中,对各种情况和问题的反映和决策。它能充分利用企业的各种优势,保护企业免遭损害。一、市场经营战略的分类:1、市场划分策略:企业根据消费者的要求,动机及购买行为的多元性和自身的条件,选择适宜的市场,采取进入该市场的最佳营销组合手段,以最低的营销费用,取得最大的效益。 The market management strategy is the reflection and decision-making of various situations and problems in a complex market environment. It can take full advantage of the company’s various advantages to protect the company from damage. First, the classification of market operations strategy: 1, market segmentation strategy: enterprises according to the requirements of consumers, the diversity of motivation and purchase behavior and their own conditions, choose the appropriate market, take the best marketing mix into the market, with The lowest marketing cost, get the greatest benefit.