公关礼仪教育是高等院校素质教育中不可缺少的一个重要组成部分,但在高职院校中公关礼仪课程的教学却存在诸多不足之处。为提高学生的学习效果,强化学生实践技能的掌握,我们应结合课程特色及学生实际状况,调整课程设置模式,丰富教学方法与手段,改革课程考核方式,创新教学环节,以提高学生的综合素质为教学活动的最终旨归。 Public relation and etiquette education is an indispensable part of the quality education in colleges and universities. However, there are many deficiencies in the teaching of public relation and etiquette in higher vocational colleges. In order to improve the students ’learning effect and strengthen students’ mastery of practical skills, we should combine the characteristics of the curriculum with the actual conditions of the students, adjust the curriculum model, enrich the teaching methods and means, reform the curriculum assessment methods and innovate the teaching links so as to improve the overall quality of students The ultimate purpose of teaching activities.