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昨天,市工商局发出2015年第1号虚假违法广告公告,对2014年被本市工商部门查处的12件典型案例全部予以曝光。(3月10日《新民晚报》)台湾艺人小S(徐熙娣)在电视广告中使用佳洁士双效炫白牙膏,说“只需一天,牙齿真的白了”。不过,这个美白效果不是刷出来的,是用电脑修图软件“P”出来的。这是被曝光的上海12件虚假违法广告典型案例之一。佳洁士公司因虚假广告被罚603万元,这是我国虚假广告个案中处罚金额最高的罚单。这些虚假违法广告既覆盖电视、广播、报纸、期刊、印刷品等传统媒体,又包括互联网站特别是群发短信、微信公
Yesterday, the Municipal Administration of Industry and Commerce issued No.1 false advertisement in 2015, exposing all the 12 typical cases investigated and dealt with by the industrial and commercial departments of the Municipality in 2014. (Xinmin Evening News, March 10) Taiwanese entertainer Xiao S (徐熙娣) used Crest Double Effect Whitening toothpaste in television commercials, saying “The teeth are really white in just one day.” However, this whitening effect is not brush out, is the use of computer graphics software “P ” out. This is one of the typical cases of Shanghai’s 12 fake and illegal advertisements being exposed. Crest Company was fined $ 603 million for false advertising, which is the highest penalty for fake ads in China. These false and illegal advertisements cover not only the traditional media such as television, radio, newspapers, periodicals and printed matters, but also Internet sites, especially bulk SMS, WeChat public