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在新媒体背景下,新华社客户端作为国家通讯社移动门户和新媒体旗舰,在当前传媒格局、传播形式、传受关系发生了深刻变化的背景下,一直在讲出不一样的故事上探索着、开拓着。通过新华社客户端大量的新闻报道为例,指出新华社客户端讲好故事的主要途径,即全时候、全息化讲故事;全景式、微视化讲故事;大数据、可视化讲故事。
Under the background of new media, as the mobile portal and new media flagship of the state news agency, Xinhua News Agency clients have been exploring the different stories under the background of profound changes in the current media structure, mode of transmission and communication. , Open up. Through Xinhua News Agency client a large number of news reports, for example, pointed out that the Xinhua News Agency client good story telling the main way, that is full-time, holographic storytelling; panoramic, micro-story telling story; big data, visual storytelling.