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奥运会是最具典型的大型体育赛事,成熟的媒介运行和老练的公共关系是举办一届成功奥运会的重要因素,也是提升国家各方各面的重要契机。本文以2008年北京奥运会为例,讨论媒介运行和专业的公关在北京奥运会中提升我国国家形象从而促进政治经济文化发展的功能及意义。
The Olympic Games are the most typical large-scale sports events. Mature media operations and sophisticated public relations are important factors in hosting a successful Olympic Games. They are also an important opportunity to enhance all aspects of the country. This article takes the 2008 Beijing Olympic Games as an example to discuss the function and significance of media operation and professional public relations in promoting the national image of our country in the Beijing Olympic Games so as to promote the political, economic and cultural development.