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近年来,朴素淡雅的自然风是城市中文化人广为追捧一种美的追求,朴素酒包装作为一种文化形态,它的精神功能也越来越多地引起人们的重视,如何在酒包装中注入朴素美的观念成为了中国设计师努力探寻的一种思路。本文从朴素酒包装是文人风格的包装、是自然情调的包装、是绿色环保的包装、符合中国哲学观念、符合国际文化语境五个方面阐述对中国现代朴素酒包装文化特征的认识,以此提升朴素酒包装的文化魅力。
In recent years, simple and elegant natural style is widely pursued by urban Chinese culture, a pursuit of beauty. Plain wine packaging as a cultural form, its spiritual function is also more and more attracted people’s attention, how to wine packaging The idea of injecting plain and simple beauty has become a way for Chinese designers to explore hard. This article from simple wine packaging is a literary style packaging, is a natural flavor of packaging, green packaging, in line with Chinese philosophy, in line with the international cultural context of five aspects of China’s modern plain wine packaging culture awareness, as a Enhance the cultural charm of plain wine packaging.