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如果说,几年前汽车移动互联网营销处于以游戏、互动为主的试水时代,那么,从今年开始,汽车移动互联网营销则进入一个全新的、与消费者精准定位的“应用”时代中国互联网络信息中心(CNNIC)发布的第32次调查报告显示,截至2013年6月底,中国网民规模达5.91亿,其中手机网民规模达4.64亿,较2012年底增加4379万人,网民中使用手机上网的人群占比则在半年时间内从74.5%提升至78.5%,移动互联网营销也因此成为这一年营销领域的热点。
If we say that a few years ago the automobile mobile Internet marketing was in a test-water era dominated by games and interaction, then from this year, mobile Internet marketing will enter into a brand-new era of “application” with precise positioning of consumers According to the 32nd survey report released by the China Internet Network Information Center (CNNIC), as of the end of June 2013, the number of Chinese Internet users reached 591 million, of which 464 million were mobile Internet users, an increase of 43.79 million from the end of 2012; the number of Internet users using mobile phones The proportion of people accessing the Internet increased from 74.5% to 78.5% in half a year. As a result, mobile Internet marketing has become a hot area of marketing this year.