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恰当合理的案例能在一定程度上丰富市场营销教学的课程内容,便于学生掌握一些与营销理论相关的实际应用案例,降低他们的学习难度,并达到激发学生学习兴趣,培养学生创新意识的作用。本文从分析案例教学的必要性入手进行研究,分析了市场营销教学中案例的选取与设计规则,并简单探讨了案例教学法在市场营销课程中发挥的作用。
Proper and reasonable cases can enrich the course contents of marketing and teaching to a certain extent, make it easier for students to master some practical application cases related to marketing theory, reduce their learning difficulty and achieve the functions of stimulating students ’interest in learning and cultivating students’ innovative consciousness. This article starts with the analysis of the necessity of case teaching, analyzes the case selection and design rules in marketing teaching, and briefly discusses the role of case teaching in marketing courses.