面对近千亿的市场容量,而仅仅不到2年的周期内,北京奥运这个千载难逢的体育营销的机会,对于各路商家和企业,不可谓是一个大主题游戏,谁能够成为游戏的赢家,身份和资本固然重要,但无论是大企业,还是小企业,只要够想法,敢于做,就能分得“奥运蛋糕”。 In the face of nearly one hundred billion market capacity, in only less than two years, Beijing Olympic Games, a once-in-a-lifetime opportunity for sports marketing, can be regarded as a big thematic game for various businesses and enterprises. Who can become the winner of the game? Identity and capital are important, but no matter large enterprises or small enterprises, as long as they have enough ideas and courage to do so, they can get the “Olympic cake.”